Red Card design is a full service creative design agency…
delivering great marketing solutions for our clients and acting as a “one stop shop” for both online and offline marketing activity.
Ensuring your brands consistency
Making sure your banding appears consistent across all media is important for how customers perceive your business, we are used to working to strict corporate guidelines and ensuring everything is designed with your brand in mind.
Well-designed printed literature
This is an integral part of promoting your business. We’ll ensure that all of your printed literature works together and is brand consistent, from text and layout through to design and production.
Design and artwork
We can design and artwork printed literature including brochures, flyers, letterheads and envelopes, business cards, information packs, posters and more.
Eye-catching creative
As you know in the world of retail, impulse buys can be determined in flash. So with this in mind we create eye-catching point of sale material to grab the attention of the consumer.
Internal communications
Good internal communications are of integral importance for a business. We can help you with internal communications across a range of digital media such as intranets, emails, message boards, blogs and online forums, plus printed media such as newsletters.
External communications
As your external stakeholder audience can be very varied: former employees, shareholders, local community groups, the press, strategic and joint venture partners, regulatory bodies and trade bodies. Each group needs to receive communications targeted to their specific interests.
We'll help you develop a communication strategy that promotes understanding of your business, working with you to deliver targeted messages with the most appropriate online or offline channels.
Whatever methods we use, we'll ensure we present a consistent message that's perfectly aligned with your corporate values.
Results driven creative
It’s not just enough for us to create a highly creative pack, our experience has given us tried and tested DM rules that we follow that ensure it delivers the results you need. In addition we can source high-quality print and arrange production and delivery.
Understanding your goals
We'll discuss with you what you want to achieve with your DM by looking at your customers' profile, your brand and your budget. We can then build a comprehensive plan for your campaign.
Successful DM depends on data
As an additional service we can obtain the most up-to-date mailing lists and carefully tailor the data to your campaign, ensuring that it is highly targeted and delivers optimum ROI.
Measured results
DM is fully measurable. One of the fundamental rules in DM is testing so we use the best performing pack and then try to beat it next time – this way we can improve on your results again and again!
Door drops
Highly targeted marketing
Door drops are 100% targeted and allow us to put your pack right into the households who are most likely to respond – and to as many homes as your budget can afford! Door drops have proven better at increasing brand awareness than any other medium.
Generating the right response
The right targeting is essential for a Door drop to succeed. We offer effective data-profiling that will locate the exact postcodes most likely to generate responses.
Results driven creative
Again as with DM, creating a highly creative Door drop campaign needs to go hand in hand with using proven, tried and tested rules that deliver results. In addition we can source high-quality print and arrange production and delivery.
Press advertising
A highly targetable medium
We find that the key to successful press advertising is finding out what your audience reads, and just as importantly when they read it.
Creative with impact
It’s not just down to creating a nicely designed, clean looking advert – it has to have impact and be noticed in a crowded page. We pride ourselves on creating ads that really stand out and deliver results.
Testing for improvement
As with all our DM disciplines, a great campaign is only the start. The next step is to use the knowledge we've gained to improve our performance next time round.
Directory advertising
Measurable ways of generating new business
There are a huge number of directory products available from pay per click, local sponsored listings, weblinks, banners to over 100 styles and sizes of printed adverts. We can help find you the best method to fit your requirements regardless of your business.
Your business is different
As no two businesses are alike we develop digital strategies based on an understanding of how your business operates, so all of our work is of real benefit and helps you to move forward.
Working together
Working with you, we'll look at what and how you do things. We'll check out your competitors, your suppliers, the resources you have available and the way you currently work with your existing customers. We’ll work out the best approach for your individual needs and build in performance reporting analytics – so you see what does and doesn’t work.
Using our full experience
Unlike many agencies, we work from full knowledge of marketing disciplines across the board, not just digital channels. That means we can offer integrated strategies that deliver outstanding results. The end result is an intelligent, balanced digital strategy that enhances your competitive edge.
A website that works for you
An attractive, user friendly website is of fundamental importance to your digital marketing strategy. Whether you want to attract more customers, increase your brand awareness or boost sales, we'll create a site that delivers the results you need.
Our approach
Our approach is not just highly creative but also practical. Our way of working is based on the principles of user-centred design (UCD), to make sure your site is easy to use and navigate, reducing ongoing project costs and raising online conversions.
Full usability testing
We work to the highest industry standards, ensuring universal browser compatibility and solid accessibility across every user group. Everything we produce is tested before it goes live (larger-scale usability testing can also be arranged).
Methods of communication
A good method of communication with your current, previous and potential new customers is important in creating client relationships and getting repeat business.
Digital marketing covers many aspects from sending e-mails, maintaining and updating websites to creating forums and blogs. We have the experience to ensure every campaign produced for you is successful.
Can your customers find you?
When your website is up and running, you'll of course want to start attracting people who are looking for your products. There are two main search marketing techniques - PPC and SEO.
Our service offers everything you need under one roof, we carefully consider every factor that affects your search marketing campaign.
Pay-per-click advertising (PPC)
Attract targeted traffic to your site
PPC is a flexible and cost-effective marketing tool that brings very targeted customers to your website. It works for companies of all sizes, giving people a quick and direct route to making a purchase or enquiry.
Best of all
Unlike many other forms of traditional advertising you only have to pay if someone clicks on your advert, not if they just simply view it. This ensures that all the money you spend will directly translate to traffic to your site.
Our PPC service:
Keyword identification and analysis of competition
Campaign and individual Adgroup creation
Identifying 'negative' keywords
Identifying key landing pages
Comprehensive reports and recommendations
Google Adwords Professional approved
Search Engine Optimisation (SEO)
Onsite and offsite
Onsite optimisation makes sure your site's content is visible to search engines, without impeding its usability or design. Offsite optimisation increases your search result position by targeting external factors, such as other websites that link to yours.
Increase visibility to customers
Good SEO can make sure your brand is visible to people where and when it is most beneficial. Top search rankings for specific keywords are created so you'll see an increase in traffic volume, increasing enquiries and sales.
Our approach to SEO combines industry best practice, the highest ethical standards and robust tracking, reporting and analysis.
Email marketing
A cost-effective solution
HTML email has now become an vital way of communicating with your target market quickly and cost effectively. We are experienced at creating HTML email solutions of the highest standard that communicate for both customer acquisition and retention.
Key factors to consider when producing an email campaign:
Segmentation
An effective way of targeting groups of customers as a ‘blanket broadcast’ approach rarely works. A solid database structure will allow the collection of relevant information enabling you to target your activity to specific groups within your target audience.
Deliverability
All our emails are designed and built to the very highest industry standards and we test all our emails against the leading ISP’s and Outlook. Managing your ‘email reputation’ score used by ISP’s is critical and there are several factors we look at to protect our client’s reputation.
Ensure the email list is clean
Use appropriate authentication
Monitor regularly and track KPI’s
Measurement
Tracking obtains a single view of each customer across multiple touch-points. Gaining a good understanding of customer behaviour is essential and will allow you to build ongoing relationships based on their preferences and interaction.